Brown Lipstick is Back: ’90s Beauty Trends Making a Comeback

Anjali Jain

April 7, 2025

Woman wearing brown lipstick with '90s-inspired makeup, showcasing the bold comeback of vintage beauty trends in a modern style.

The 90s are coming backand not only on the runway, but also on makeup as well. From crop tops and chokers to grunge-inspired eyeshadows and thin eyebrows, beauty is in a nostalgia time. The one who is leading the throwback charge? The brown lipstick. The ultimate 90s fashion look, lipsticks with brown are returning to the modern makeup lookwhich is why we’re there for the trend.

It doesn’t matter if you’re into dark chocolate hues, rich taupes or rich mocha hues the brown shade is an elegant, versatile and powerful choice. It’s more than just a fashion but a mood. We’ll look at the ways the brown shade has regained its place on the market today, and what you can do to apply it with style.

A Brief Look Back A Quick Look Back Lipstick during the 1990s

In the 90s, the shade of brown in the ’90s was the preferred shade of supermodels and it-girls alike. Imagine Naomi Campbell, Jennifer Aniston, Janet Jackson, and Drew Barrymore — all of them wore striking brown lipsticks in everything from flannel-smocked tops to black dresses.

The first trend of brown lipstick was all about matte finishes and outlines that were deep (yes it was true that the dark lip liner was a cult! ) as well as a sensual natural look. The color was trendy but also easy to dress in — a hue which oozed confidence and without putting too much effort into it.

Now, fast forward to the present day and this same look is being reinvented using modern formulations, new pairings and lots of nostalgic.

What’s the reason? Brown Lipstick Is making a comeback

Then, why is the resurgence of lipsticks with brown hues?

1. Old Fashioned Mixes Modern Glam

Gen Z and Millennials are adopting vintage fashions for beauty and mixing vintage styles with modern slants. Brown lipstick works perfectly with the retro-futuristic style because it’s both familiar and modern.

2. A Shade for Everyone

One of the most appealing qualities of brown lipstick is the versatility. From rich caramel to warm espresso, there’s an option that will suit any skin tone. It works with Indian shades beautifully, making it an ideal option to create glam and desi.

3. Neutral and with an Edge

Although nude lipsticks provide a delicate, almost invisible style, brown lipstick gives a dramatic twist to the neutral color palette. It’s elegant, bold and stands out but without sounding too exaggerated.

The Best Way to Wear Brown Lipstick by 2025

Are you unsure of how to rock the trend of brown lips? No worries — here are a few styling tricks to help you wear brown lips like a professional:

Maintain Soft Eyes

Your lips should be the center of attention. Wear your brown lipstick in delicate eyeshadows such as bronze, peach and rose gold. Just a touch of mascara and the perfect brow shape can finish the look, but without overwhelming the look of your lips.

Try out different finishes

Brown lipsticks aren’t only matte any more. Glam brown lips are hot also! Opt for a gloss or satin look for a fresher and a more juicy look. To create a classier or formal look, choose matte browns are popular choices.

Apply a Lip Liner to Match

For lips that have an elongated appearance and to avoid lines, go with a brown or black lipstick liner. It’s also possible to go slightly darker on the edges to create that 90s look. Just mix it in for an updated look.

Try Ombre Lips

To create a sexy appearance Try experimenting using ombre lips. choose a darker tone around the edges, as well as a lighter tone or caramel on the center. Use your fingertips to blend the lips to achieve a gradient.

Best Brown Lipstick Shades for You for you to test

If you’re just beginning to explore brown lipstick, or are looking to add more shades Here are some colors that are trendy:

  • Chocolate Brown: The deep and rich chocolate brown is great for big evenings out.
  • Cinnamon Nude: A warm-toned brown shade that is great to create a casual glam.
  • “Taupe: A cool-toned brown with grayish undertones contemporary and cool.
  • Terracotta An edgy reddish brown hybrid that accentuates warm undertones perfectly.

Final thoughts

Brown lipstick goes beyond an old fashion trendit’s an expression of beauty which embodies individuality, boldness and unfussy chic. It doesn’t matter if you’re channeling the ’90s model or adding an edge on your daily style, the brown lip is returning and more beautiful than ever.

Go ahead and apply that coffee or mocha shade, go with your favourite high-waisted pair of jeans and flaunt your stuff since brown lipstick will be around for a while.

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